Growing the Vision Monger 2 – A Kick-Ass Guide for the Photographic Entrepreneur
You’re a photographer. You operate a website and/or blog that you post to regularly. You get good feedback on your images, maybe you’ve sold a few. You’d like to turn this into more than just a hobby. Sound familiar? I know what I’m talking about. Do you know why I know? Because that’s me. One of things that I did over the holiday break was really give some thought to where I wanted to take Edith Levy Photography. I have some ideas, actually I have a lot of ideas and I came to the realization that I’m not short of ideas right now just time but I’m trying to get myself organized to work around that. Yes it may take me a little longer to achieve what I’m setting out for myself but I plan to stick with it.
There are questions that I ask myself (and if you’re in this situation, you’re asking yourself) what’s the best way to market myself; how do I brand my business; how do I sell myself to a potential client? My little black Moleskine is filling with cryptic notes faster than you can say….Growing the Vision Monger 2 – A Kick-Ass Guide for the Photographic Entrepreneur….whew that’s a mouthful and it’s also the title of Craft & Vision’s last ebook.
I really believe that the good folks over a Craft & Vision have a real talent for scheduling their releases at just the right time of year. Why else would they release an ebook geared towards photographers or photographic entrepreneurs at the beginning of the year when most of us take stock of the past year and plan out the new one.
Growing the Vision Monger is written by Corwin Hiebert, a management and marketing consultant to creative entrepreneurs (such as world-renowned photographer and best-selling author David duChemin). He is the author of Living the Dream: Putting Your Creativity to Work (And Getting Paid For It), published by Peachpit Press as well as other C&V titles, Growing the Vision Monger and Your Creative Mix – Growing Your Photography Business Through Creativity & Collaboration.
Growing the VisionMonger 2 is a candid and no-holds-barred eBook about freelance work, business ownership and self-promotion. In the book, Corwin focuses on 20 actionable things that can help you make better decisions about your photography business. This isn’t about spending money it’s about strategies that you can implement such as growing your network; developing a sales Q&A instead of the typical sales pitch; generating demand by making people curious and building a pricing approach. Each section includes a “Take Action” task to help you jump-start your thinking.
Also included are over 10 short interviews with professional photographers where he asks them what they would do differently if they could start over today; what are some of their “Do’s” and “Don’ts” and any words of wisdom and advice they can share with the reader.
For me this was perfect timing. There’s some great ideas in Growing the Vision Monger. I don’t know that I’m ready to do it all now but I will be and at least its given me some great strategies and tools that I can start tackling right now.
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